PROJECT MANAGER, MARKETING & BRAND STRATEGY
Following the success of the Kickstarter campaign, we set out to transform Lady of the House into a global movement. I played a pivotal role in amplifying the brand’s reach, from setting up the Instagram account and curating assets to securing our official verification and gaining global recognition. I crafted and executed a highly successful marketing strategy, making the brand internationally recognized. Today, Lady of the House is a global force, with initiatives and events across the UK, USA, and beyond. The brand has expanded from the book into a label, community, workshops, and more.